Simoniz Car Wash Chemicals

Why Choose Simoniz Products?

With over 100 years in business, it is no wonder Simoniz has achieved legendary status in the car cleaning industry and is trusted by a large number of car wash industry professionals. The company’s long-standing commitment to product innovation and exceptional quality has positioned it as a preferred choice for commercial car wash operators and detailers seeking reliable, high-performance cleaning solutions. Simoniz continues to earn the loyalty of professionals by consistently introducing advanced car care chemicals and equipment designed to improve cleaning efficiency and deliver outstanding results. Their extensive experience has allowed them to anticipate the evolving needs of automotive care businesses, thus ensuring their products remain at the forefront of industry standards. Consequently, choosing Simoniz means gaining access to a legacy of excellence, trusted performance, and unwavering dedication to customer satisfaction.

A Brief History of Simoniz in the Car Wash Industry

1911: This American icon was founded in 1911 by George Simons and Elmer Rich. It all started with a simple but effective carnauba wax, and the rest is history! Over the years, Simoniz quickly grew into the powerhouse it is today.

1986: Simoniz was purchased in 1986 by First Brands Corp. One of the new ventures launched involved a deal with Syndet Products, Inc. to manufacture and distribute innovative products for the commercial car wash industry. This expanded into the detailing and janitorial/sanitation (JanSan) products. We carry products from their detail and JanSan product lines too!

1997: Syndet eventually purchased Simoniz in 1997. The company was renamed to Simoniz USA, Inc.

2000: Under the new ownership, Simoniz patented and introduced the first tire dressing applicator machine named the Tire Shiner in 2000. This machine provides an additional way for car washes to automate a process, helping them operate more efficiently and charge more for packages. Simoniz thinks beyond just chemicals, and this machine is just one example of why they are experts in the car wash industry and not just a producer of chemicals.

2010: Simoniz became one of the largest providers of professional car wash and detail products through the acquisition of three distributors in 2010.

2011: Simoniz Hot Wax was introduced in 2011 and has been a top seller ever since. Hot Wax is one of our top-selling Simoniz vehicle protectants. It is trusted by operators and loved by customers for its deep shine and lasting surface protection.

Present and Future: Simoniz continuously researches, patents, and launches innovative products to stay ahead of industry trends and meet the ever-evolving demands of both car wash operators and their customers.

Advertising Gurus

Simoniz isn’t just a leader in car care chemistry; they are also experts in marketing and advertising geniuses. Elmer Rich is known for creating many famous slogans, including his most famous, "Motorists Wise, Simoniz®". Over the years, they have launched many creative advertising campaigns for their products. Two examples include a commercial featuring Larry, Curly, and Moe from the Three Stooges and James Bond in his Aston Martin. The Simoniz brand was also featured in popular movies and television shows, including "A Christmas Story", "Death of a Salesman", Seinfeld, and more!

What Does it Mean to "Simonize" a Car?

To “Simonize” a car means to polish a car's painted surfaces with a high-quality wax product, traditionally Simoniz Wax. The term originated from the Simoniz brand. However, it has become a common saying used when restoring a showroom shine to vehicles. This process involves washing, polishing, and sealing the painted surfaces with a wax or another protectant, such as today's advanced ceramic or graphene coatings. The goal is to remove contaminants, restore shine, and protect paint, resulting in a “like new” finish. The term now represents a high standard of car care.

How to apply Simoniz Products?

For maximum cleaning power and customer satisfaction, apply Simoniz products with these key considerations in mind. The first is to use the product for its intended application. This is typically mentioned in the description or product name. Next, and perhaps most important for product performance, is to dilute the chemical according to the manufacturer’s recommended ratio provided by Simoniz. This information can be found on the product label and in the product description on our website.

Featured Products:

Discover some of our top-selling Simoniz products that are trusted by our customers and proven to generate strong, consistent revenue for your car wash. We highly recommend these products.

Simoniz Carbonite:

New to the game, Carbonite is a next-generation protectant infused with graphene for its exceptional protection and shine. It is perfect for express tunnels and touchless automatics. Learn more about it here.

Simoniz Ceramic Sealant:

A premium ceramic with a highly hydrophobic layer that creates an impressive water beading action and gloss on the paint of a vehicle. This product excels when used in tunnel and in-bay automatic applications. Simoniz Ceramic Sealant offers many additional benefits. Read more about them here.

Simoniz Presoak Plus:

Do you need a presoak that will produce a clean car in areas with a heavy concentration of clay, oil, grease, and road film? Simoniz Presoak Plus is your answer! You can use it in a variety of car wash types, which you can learn about here.

If you need help choosing the right soap for your car wash? Call us at 877-612-3753 and ask to speak with one of our soap experts. We’re here to help!